Our Story

Wild. Organic. Authentic. Just like you.

Born of an excess of rose petals and peppermint following an abundant harvest season, Garden Apothecary began as simple line of flower waters, made one-at-a-time in our Coastside kitchen.

Following a near-decade of growth and the opening of our flagship apothecary shop in downtown Half Moon Bay, California, we introduce the new Garden Apothecary: an edited collection of premier skin and body care products, rich with healing botanicals, made with an intimate connection to the wildness of nature and the gardens we grow.

Our wellness line consists of a professional, botanist-formulated skincare products and drinking teas, infused with carefully selected botanicals and created to enhance the natural beauty you already possess.

Garden Apothecary has been featured in O, The Oprah Magazine; People Magazine; Sunset Magazine and Vogue.


Our Apothecary

Located in the idyllic coastal town of Half Moon Bay, California, our flagship apothecary and farm is at the center of all we do. In addition to our iconic skincare collection and drinking teas, we stock our shelves with native plants and herbs, hand-made garden tools, lush bath textiles, and foraged curiosities discovered during our coastside hikes.


Our Founder

Jennifer Lee Segale is a professional botanist. In 2000, she started an organic landscape design and consulting company (Wildflower Farms) that specializes in coastal plantings, edible gardens, habitat restoration and unique plant sourcing. Jenn offers excellent design and consulting services, with a focus on plant and soil care. With a rich back ground in farming and plant propagation, Jenn’s obsession specialty is plants.

Jenn continues to sustainably farm on the CA coast, focusing on dry-farming spices and medicinal herbs for the Garden Apothecary collection. Her furthered education is independent botany and ethnobotany research in Central America, namely, Belize. Jenn lives with her husband and their three wild dogs. Plants overlord the property. Champagne and hiphop remain plentiful. Theobroma cacao is the obsession at the moment.


 Sustainable and green business practices are important to us. We used recycled and (more importantly) reused paper, cardboard, wood and plastic materials in our shipping. We use post-consumer waste products, even printing with sunflower inks and using organic glues. (For example, our mud masks are packaged in 100% compostable tubes.) We work with the San Mateo County Green Business Program to ensure our practices are verified and current.